Aims of the stand: To engage fully with those seriously interested in the job opportunities available up to a level that includes one on one conversations and appointments for longer meetings to be made, whilst also allowing a bulk audience to casually view and gather general information.
Specific Criteria: Create two distinct routes on the stand
1. Those who require training to improve skills
2. Those with the skills who need information about the opportunities
On each route there should be a steady flow of visitors, in a managed way that allows visitors to exit at an appropriate stage on the “journey through the stand”. Specifically there is a desire to keep the two sides separate so that a visitor does not cross from one side of the stand to the other. Create a space for consultation in a degree of privacy and with somewhere to queue Utilise as much of the clients existing exhibition hardware as possible, and keeping to a minimum anything additional to that. Encourage traffic to mainly flow in or near the front of the stand and leave at the sides or back, depending on at which stage in the stand journey they exit. Leave a reasonable amount of the back open so as to not crowd out the smaller stands behind, whilst not being too open so as to encourage visitors to enter the stand from that direction.
General Feel: Welcoming, vibrant but not overpowering, crowd management structured by subtle design rather than direct controllers.
